1
ICP mismatch
Finds audiences, roles, company types, and exclusions that are attracting people who cannot buy.
For B2B teams running or preparing to launch paid media
We Turned $24K in Ad Spend Into $2M in Revenue.
Here is the exact funnel, and where paid ads, cold email, landing pages, tracking, and CRM handoff might be leaking yours.
I hold active certifications on every platform your budget touches:
HubSpot
Google Ads
in
LinkedIn Ads
Meta Ads
GA4
5-star Google reviews
Upwork 100% Job Success
Diagnose the leaks before more budget hides the real problem.
$
$24K ad spend to $2M in yearly revenue
6-month LinkedIn campaign for a B2B SaaS client, starting from zero clients from digital marketing.
%
24.4% call-to-client close rate
45 demo calls booked, 7 new clients, each worth $1.43M in average lifetime value.
!
Common failure mode
Leads go up. Pipeline stalls. That is what gets diagnosed on the call.
Book the audit
Get Your Free B2B Funnel Leak Map
Every month you run ads with a leaking funnel is a month of spend at risk, and the recommended minimum is $2,000 per month per platform. Book the free audit before the next round of budget goes out.
Pick a time that works.
Calendly will collect your contact and business context securely inside the booking flow.
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This audit call is free. I also run focused $1,000 one-hour consultancy sessions for teams who want a deeper diagnostic without a monthly engagement. Ask about it on the call.
Selected client work
Real campaign, real numbers
A 6-month B2B SaaS LinkedIn campaign, start to finish.
Zero clients from digital marketing before launch. Targeting was built around ICP and buying intent rather than broad job titles, with ad creative angled at commercial pain instead of category awareness. UTM codes, Google Tag Manager, and Google Analytics tracked every step from ad click to closed client.
The offer
Get the full-funnel diagnostic before you launch or scale another campaign.
The audit reviews the pressure points that turn paid traffic, cold outreach, creative, landing pages, and tracking gaps into low-intent leads, weak calls, and sales-rejected pipeline.
Swipe to see all 7
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Intent quality
Separates buying intent from research, vendor, student, job seeker, and curiosity traffic.
3
Ad angle
Checks whether paid creative, ad copy, and cold email angles create urgency or merely describe a category.
4
Offer strength
Diagnoses whether the next step is valuable enough for a serious buyer to take now.
5
Page clarity
Identifies where the landing page fails to prove value, risk, and relevance fast enough.
6
Booking friction
Finds the moments where qualified buyers hesitate, delay, or choose not to convert.
7
Sales handoff
Reviews whether HubSpot, Salesforce, GA4, UTMs, qualification, and follow-up preserve intent after the conversion.
The acquisition system
The leak is rarely just the ad account.
A B2B funnel fails in the channel, the creative, the copy, the page, the tracking, the CRM handoff, or the follow-up. The work connects the whole path from first touch to qualified conversation.
LinkedIn, Google, Bing, Meta.
B2B campaign strategy across LinkedIn Ads, Google Ads, Bing Ads, and Meta Ads for Facebook and Instagram.
Cold email for B2B.
Audience logic, offer angle, message sequence, and response path for outbound campaigns that support pipeline.
Angles buyers notice.
Ad creative, ad copy, cold email copy, offer framing, and page messaging built around pain, proof, and action.
Clean attribution and handoff.
GA4, UTMs, HubSpot or Salesforce integration, lead source clarity, and funnel tracking that sales and marketing can trust.
The expensive lie
Your funnel can look efficient while your pipeline gets worse.
Cheap leads feel good in a report until sales ignores them. The goal is not to make the conversion easier. The goal is to make the conversion more commercially useful.
The funnel rewards easy conversions.
- LinkedIn targets job titles without enough buying context.
- Meta campaigns create attention without enough B2B qualification.
- Cold email generates replies that do not become serious conversations.
- Search campaigns capture informational intent dressed up as demand.
- The landing page explains features instead of making inaction painful.
- The offer attracts researchers, vendors, and weak-fit prospects.
- UTMs, GA4, HubSpot, or Salesforce do not tell a clean source-to-pipeline story.
The funnel should filter for buyers.
- Targeting uses ICP, exclusions, pain, and stage.
- Paid ads and cold email create urgency, not just awareness.
- The page proves relevance in under 10 seconds.
- The offer makes the next step worth taking.
- Tracking and CRM handoff connect source to sales-accepted quality.
The operating model
Stop optimizing for form fills. Start optimizing for sales trust.
What matters
CPL-first funnel
Pipeline-first funnel
Optimization target
More form fills at a lower cost.
More qualified opportunities sales will actually work.
Targeting logic
Job titles, broad keywords, lookalikes, and platform suggestions.
Buying context, exclusions, stage, and commercial pain.
Offer
Easy to convert, easy to ignore later.
Useful enough for a serious buyer to take action now.
Landing page job
Explain the product and ask for a form fill.
Create urgency, prove relevance, and lower perceived risk.
Tracking and handoff
Leads arrive with unclear source, weak context, and messy attribution.
UTMs, GA4, HubSpot or Salesforce preserve source, intent, and follow-up priority.
Scaling decision
Scale when CPL drops.
Scale when sales quality holds.
Proof and credibility
Certified across the platforms, trusted by clients, and qualified beyond the ad account.
The audit is built around the same thing clients repeatedly point to: experienced diagnosis, clear communication, and recommendations that are easy to act on.
Dara Mac Raghnaill
Senior B2B growth consultant focused on paid acquisition, message, offer, landing page, and lead-quality diagnosis.
16
16+ years across B2B growth and paid acquisition.
Experienced across LinkedIn Ads, Google Ads, Bing Ads, Meta Ads, cold email, landing pages, offers, tracking, and growth strategy.
Cert
Fully certified across the core acquisition and analytics stack.
HubSpot, Google Ads, LinkedIn Ads, Meta Ads, and Google Analytics certification proof.
5.0
5-star review proof and Top Rated marketplace status.
5-star Google reviews, 5-star Upwork feedback, and 100% Job Success on Upwork.
PG
Postgraduate qualifications from TCD and the University of Oxford.
Commercial diagnosis strengthened by postgraduate study at Trinity College Dublin and the University of Oxford.
★★★★★
"Dara was well informed and deeply experienced in his skillset. Communicated well and took action. Provided an outline of the steps I needed to take to get the work done too."
★★★★★
"We worked for many months with Dara, and it was a very smooth interaction. He has his own process that has been proven to work for him and his clients, and it helped us considerably."
★★★★★
"Highly recommend working with Dara. Responsive, proactive and knowledgeable, he is a top freelancer."
★★★★★
"Excellent worker, first class service, first class knowledge and help to guide us to results. Highly recommend."
Working model
Why work with me instead of an agency?
Me
Typical agency
Transparent monthly pricing
Higher retainers and agency overheads
No onboarding fee
Often charges onboarding fees
No setup fee
Often charges setup fees
Monthly, cancel-anytime agreements
Long contracts and restrictive notice periods
Hourly support available
Usually requires a fixed retainer
I do the work myself
Work may be passed to junior staff or interns
Direct daily communication
Less direct and less frequent client access
Weekly reporting and optimisation updates
Often only sends a monthly report
You get senior-level strategy, hands-on campaign management and direct access to the person doing the work, without agency overheads or long-term lock-ins.
Fit filter
This is for teams where bad leads are expensive.
Book if this sounds familiar.
- You sell B2B SaaS, technology, finance, consulting, compliance, or high-ticket B2B services.
- You are running paid ads, cold email, or planning your first serious acquisition launch.
- You use, or need to integrate with, HubSpot, Salesforce, GA4, UTMs, and clean lead source tracking.
- Sales says leads are weak, inconsistent, or poorly qualified.
- Your landing page gets traffic but not enough serious calls.
- You want senior diagnosis across channels, creative, copy, offer, page, tracking, CRM, and handoff.
Do not book if this is what you want.
- Cheap lead volume at any quality.
- A platform-only campaign checklist.
- Consumer ecommerce growth work.
- Brand awareness with no conversion target.
- A large agency layer with account managers and long reporting decks.
What happens
No bloated deck. Just the leaks, the reason, and the next moves.
You share the context.
Website, acquisition stage, channels, CRM/tracking setup, current lead-quality issue, and what sales is saying about the leads.
We diagnose the funnel.
Targeting, ad and email angles, creative, copy, offer, landing page, tracking, CRM flow, conversion friction, and handoff get reviewed together.
You know what to fix first.
You leave with the top leaks in writing, ranked by likely revenue impact, and what should happen before scaling more spend.
FAQ
Objections worth answering before you book.
What if our CPL looks fine but sales hates the leads?
That is exactly the problem this is built for. The funnel can look efficient while lead quality gets worse if it rewards easy conversions instead of serious buyer intent.
Why is the audit free? What is the catch?
The audit costs me time, not you money. Most people who book find enough value in the diagnosis that they come back for ongoing monthly work, which is how the time pays off. There is no obligation either way.
What if we already have an agency?
That can be a good reason to book. The audit is not about replacing anyone by default. It is about identifying whether the funnel is being optimized around the right commercial signals.
What if we have not launched paid ads yet?
That is a good time to diagnose the funnel. The audit can pressure-test your ICP, offer, landing page, tracking, CRM handoff, and channel plan before the budget starts teaching expensive lessons.
Do you work with clients monthly?
Yes. I work monthly with clients when the funnel needs ongoing strategy, implementation, testing, reporting, and optimization across paid media, AI, tracking, and conversion quality.
Do you offer one-off consultancy calls?
Yes. I also offer a focused 1-hour consultancy call for $1,000 when you need expert diagnosis, direction, or a second opinion without a monthly engagement.
What monthly ad spend do you recommend?
Recommended ad spend is at least $2,000 per month per platform. Below that, learning is usually slower and the data can be too thin to make confident decisions.
How do you use AI in the funnel?
I specialize in implementing AI across every part of the funnel, alongside 16+ years of B2B growth experience. You are not paying for AI slop, you are paying for strategy, judgment, implementation, and the systems that make AI useful.
What B2B industries have you worked with?
B2B SaaS, B2B AI platforms, B2B HR, B2B cloud and IT services, B2B construction, B2B financial services, B2B biosciences, B2B pharma, B2B medical, B2B healthcare, B2B manufacturing, B2B logistics, B2B enterprise, and more.
Do you need ad account access?
Not for the first call. A website, landing page, channel context, paid media stage, and examples of the lead-quality issue are enough to start.
What channels do you review?
LinkedIn Ads, Google Ads, Bing Ads, Meta Ads, B2B cold email, creative, ad copy, landing pages, offer strategy, lead capture, GA4, UTMs, HubSpot, Salesforce, booking flow, and sales handoff.
Who should attend?
The founder, CMO, head of growth, demand gen lead, or sales leader responsible for pipeline quality.